Be Mad – Spain’s Bold and Adventurous Free-to-Air Channel

Introduction

Be Mad is a free-to-air Spanish television channel, known for its dynamic, high-energy content that caters to audiences looking for action-packed entertainment, documentaries, and factual programming. Launched as part of the Mediaset España network, Be Mad has positioned itself as a go-to channel for viewers interested in adventure, science, technology, travel, and extreme sports.

Since its debut, the channel has embraced an unconventional and bold programming approach, setting itself apart from traditional Spanish television networks. With a unique mix of documentaries, factual series, reality shows, and action-driven content, Be Mad appeals to audiences seeking both educational and adrenaline-fueled entertainment.

History and Launch

Be Mad was officially launched on April 21, 2016, by Mediaset España Comunicación, one of Spain’s leading media companies. The channel was introduced as an innovative project aimed at expanding Mediaset’s presence in the free-to-air digital terrestrial television (TDT) market.

The creation of Be Mad was part of Mediaset España’s strategy to diversify its television offerings, alongside popular networks like Telecinco, Cuatro, FDF, Divinity, Boing, and Energy. Unlike its sister channels, which focus on general entertainment, family-oriented programming, or niche demographics, Be Mad was designed to target a more adventurous, knowledge-seeking, and thrill-seeking audience.

As the first Spanish free-to-air channel broadcasting entirely in HD from its launch, Be Mad set a precedent for high-quality, visually stunning content, emphasizing action, technology, and adventure.

Programming and Content

Be Mad’s programming lineup is a blend of thrilling documentaries, extreme adventure series, and factual entertainment, making it a unique offering within Spain’s television landscape. The channel covers multiple genres, appealing to viewers interested in exploration, science, travel, and adventure.

1. Adventure and Exploration

Be Mad takes viewers on epic journeys across the globe, exploring remote locations, extreme sports, and survival stories. Some of the most popular adventure shows on the channel include:

  • “Desafío Extremo” – A high-stakes survival and adventure series featuring extreme challenges in the world’s most remote regions.
  • “Wild Frank” – Following adventurer Frank Cuesta as he explores dangerous wildlife and survival techniques.
  • “Planeta Calleja” – A travel and adventure series featuring journalist Jesús Calleja, who embarks on extreme expeditions with celebrity guests.

2. Science and Technology

The channel also offers a variety of scientific and technological documentaries, exploring cutting-edge innovations, space exploration, and futuristic advancements. Popular science-related programs include:

  • “Megaestructuras” – Showcasing the world’s most ambitious engineering projects.
  • “¿Cómo lo hacen?” – Explaining how everyday objects and complex machines are built and function.
  • “Misterios del Universo” – A series delving into space exploration, black holes, and the secrets of the cosmos.

3. Factual and Reality-Based Content

Be Mad offers a mix of reality-based programming and factual entertainment, covering unique professions, hidden stories, and human experiences:

  • “Forjado a Fuego” – A competition series featuring skilled blacksmiths creating historical weapons.
  • “Supercoches” – A deep dive into the world’s most luxurious and high-performance cars.
  • “Investigación Abierta” – A crime documentary series exploring real-life investigations.

4. Sports and Adrenaline-Fueled Content

Extreme sports and high-risk competitions are an essential part of Be Mad’s identity. The channel broadcasts:

  • Freestyle Motocross and Rally Racing – Covering high-octane motorsports.
  • Surfing and Skateboarding Competitions – Showcasing world-class athletes.
  • Ultimate Fighting Championship (UFC) Highlights – Bringing viewers the most intense moments from the world of mixed martial arts.

Be Mad’s programming ensures a thrilling and informative experience, offering both educational value and edge-of-your-seat entertainment.

Ownership and Network

Be Mad is owned and operated by Mediaset España Comunicación, a subsidiary of the Italian Mediaset Group, one of Europe’s leading media conglomerates. Mediaset España owns a portfolio of successful Spanish television networks, including:

  • Telecinco – The country’s most popular commercial channel.
  • Cuatro – A general entertainment network.
  • Divinity – Focused on lifestyle and reality programming.
  • FDF (Factoría de Ficción) – Aimed at fiction and sitcom lovers.
  • Energy – Targeting male audiences with action-packed programming.
  • Boing – A children’s network offering animated series.

As part of Mediaset’s digital expansion strategy, Be Mad benefits from cross-network promotions, collaborations with other Mediaset brands, and access to premium content.

Audience and Market Positioning

Be Mad has established itself as a channel for adventure seekers, science enthusiasts, and thrill lovers, setting itself apart from traditional Spanish networks. Its focus on HD-quality factual entertainment, extreme sports, and technology-driven content makes it a niche but highly engaging platform.

The channel primarily attracts male audiences aged 18-45, who are drawn to high-energy documentaries, adrenaline-fueled action, and thought-provoking scientific content. However, Be Mad’s appeal extends beyond this demographic, capturing audiences with a passion for exploration, innovation, and real-life adventures.

Future Developments and Expansion

With the continued evolution of digital and on-demand viewing, Be Mad is expected to expand its online presence and explore new content formats. Future strategies include:

  • Enhanced digital streaming options – Offering content through Mediaset’s digital platform, Mitele.
  • Increased original productions – Developing exclusive Spanish-language adventure and science series.
  • Interactive content – Integrating social media and viewer engagement to enhance the channel’s appeal.
  • Expansion into new markets – Exploring syndication deals in Latin America and other Spanish-speaking regions.

As a modern, forward-thinking channel, Be Mad is well-positioned to continue growing within Spain’s dynamic and competitive television landscape.

Conclusion

Be Mad has successfully carved out a niche in Spain’s free-to-air television market, offering a unique mix of adventure, science, technology, and extreme sports. As part of Mediaset España, the channel benefits from strong network backing, high-quality programming, and a bold, innovative approach to content creation.

By continuously adapting to new media trends, digital streaming, and audience preferences, Be Mad is set to remain an exciting and relevant destination for thrill-seekers and knowledge-hungry viewers. Whether through breathtaking adventures, cutting-edge science, or high-octane sports, Be Mad lives up to its name—embracing the bold, the daring, and the extraordinary.