ONE: The Leading Destination for Korean Entertainment in Southeast Asia

Introduction

ONE is a prominent pay-TV channel specializing in Korean entertainment across Southeast Asia. Known for its high-quality dramas, variety shows, and music programs, ONE has established itself as the go-to channel for K-drama enthusiasts and fans of South Korean pop culture. The channel features first-run and simulcast programming, ensuring that viewers get the latest Korean content with minimal delay.

Since its launch, ONE has built a strong reputation for delivering premium K-content, effectively bridging South Korea’s entertainment industry with international audiences in Singapore, Malaysia, Indonesia, the Philippines, and other territories.

History and Evolution

ONE was launched on October 1, 2010, as part of KC Global Media’s expansion strategy into the Southeast Asian market. Initially introduced as a platform for Korean dramas, variety shows, and K-pop music programs, the channel rapidly gained a loyal following due to the rising popularity of Hallyu (the Korean Wave).

Before becoming part of KC Global Media, ONE was managed under Sony Pictures Television Networks Asia. However, in 2020, Sony sold its Southeast Asian networks to KC Global Media, marking a significant turning point for the channel. Under new ownership, ONE continued to expand its programming, improve content curation, and invest in strategic partnerships with South Korean broadcasters such as SBS (Seoul Broadcasting System).

Through consistent innovation, ONE has evolved into a multi-platform brand, offering not only television broadcasts but also on-demand streaming through various digital partners.

Programming and Content

ONE’s programming primarily consists of Korean dramas (K-dramas), variety shows, and music programs, targeting audiences passionate about South Korean pop culture.

1. Korean Dramas (K-Dramas)

K-dramas are the backbone of ONE’s content, featuring a mix of romantic comedies, thrillers, historical epics, and slice-of-life series. Many of these dramas are simulcast within 24 hours of their South Korean premiere, making the channel highly attractive to international fans who prefer real-time access to new releases.

Some of the most popular dramas aired on ONE include:

  • The Penthouse: War in Life – A gripping, high-stakes drama filled with betrayal and ambition.
  • The Heirs – A romantic drama featuring an ensemble cast led by Lee Min-ho and Park Shin-hye.
  • Dr. Romantic – A medical drama that blends human emotions with intense hospital scenarios.
  • Taxi Driver – A crime-action series about a mysterious taxi service that delivers justice to victims.
  • Lovers of the Red Sky – A historical fantasy romance set in the Joseon Dynasty.

2. Variety Shows and Entertainment

Apart from dramas, ONE also broadcasts top-rated variety shows, known for their humor, spontaneity, and guest appearances by K-pop idols and celebrities. Popular variety programs on the channel include:

  • Running Man – One of Korea’s longest-running variety shows featuring action-packed missions and comedic antics.
  • Master in the House – A show where celebrities learn life lessons from accomplished professionals.
  • Law of the Jungle – A survival reality series set in remote locations.
  • Strong Heart – A talk show featuring in-depth celebrity interviews and storytelling.

These programs not only entertain but also provide insights into Korean culture, traditions, and humor, making them favorites among Southeast Asian audiences.

3. K-Pop Music and Live Events

ONE occasionally airs K-pop music programs and special concerts, giving fans direct access to South Korea’s vibrant music scene. Some notable music-related programs include:

  • Inkigayo – A weekly music chart show featuring the latest K-pop performances.
  • SBS Gayo Daejeon – A year-end music festival showcasing Korea’s top artists.
  • K-Pop Comeback Specials – Exclusive behind-the-scenes content from popular idol groups.

Ownership and Distribution

ONE is owned and operated by KC Global Media, a company that specializes in premium entertainment networks across Asia. KC Global Media also owns other well-known channels such as AXN Asia and Animax.

The channel maintains strong partnerships with major Korean broadcasters, primarily SBS, ensuring exclusive content and first-run programming. Through these collaborations, ONE continues to expand its reach and solidify its position as a leader in Korean entertainment broadcasting.

Availability Across Southeast Asia

ONE is available on multiple pay-TV and digital platforms, ensuring widespread access across the region:

  • Singapore – StarHub TV, Singtel TV
  • Malaysia – Astro
  • Indonesia – First Media, IndiHome, TransVision
  • Philippines – Cignal, SkyCable, Smart GigaPlay
  • Other Markets – Available via streaming apps and regional cable networks

In addition to traditional television distribution, ONE has expanded into streaming services, making select programs accessible on-demand via partner platforms. This transition into digital broadcasting aligns with the growing trend of cord-cutting and mobile content consumption.

Audience Reception and Popularity

ONE has successfully captured a loyal audience base across Southeast Asia, benefiting from the ongoing Korean Wave (Hallyu). The channel’s key strengths include:

  • Simulcast Premieres – Fans get to watch dramas almost simultaneously with their South Korean airings.
  • Exclusive Partnerships – Access to SBS’s extensive library of hit dramas and variety shows.
  • High-Quality Subtitles – Professionally translated content for English-speaking audiences.
  • Localized Promotions – Special events, contests, and fan engagements tailored to regional audiences.

The combination of compelling content and strategic broadcasting has made ONE a must-watch channel for K-drama and K-pop fans, rivaling major global competitors such as KBS World, tvN Asia, and Arirang TV.

Future Prospects and Expansion

As the demand for Korean content continues to rise, ONE is expected to strengthen its digital presence and explore new opportunities in content delivery. Some potential growth areas include:

  • Enhanced Streaming Options – Expanding access via mobile apps and subscription-based platforms.
  • More Original Productions – Collaborating with SBS and other Korean studios for exclusive content.
  • Localized Content for Southeast Asian Markets – Subtitled and dubbed versions for non-English-speaking audiences.
  • Increased Social Media Engagement – Interactive fan events, live Q&A sessions, and exclusive BTS (behind-the-scenes) content.

By adapting to changing viewer habits and leveraging the continued global success of K-dramas and K-pop, ONE is well-positioned to sustain its dominance in the Korean entertainment landscape.

Conclusion

ONE has solidified its reputation as a premier destination for Korean entertainment in Southeast Asia. Through its diverse programming, exclusive partnerships, and dedication to bringing Korean pop culture closer to international audiences, the channel has become an integral part of the Hallyu movement outside South Korea.

With strong growth prospects, ongoing digital expansion, and a passionate viewer base, ONE is set to remain a leading force in Korean drama and variety programming for years to come. Whether through television broadcasts, streaming platforms, or interactive fan engagements, the channel continues to connect audiences with the best of Korean entertainment—one show at a time.